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YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then the label has proven itself as one of the most influential independent brands in and out of the UK. It takes its name from a quote from the famous industrial designer Raymond Loewy; “You have to create your own design style”, YMC is a call to arms; one that influences the very essence of the brand identity. Initially inspired by work and military clothing, the duo developed the unisex brand around the idea of creating sober and timeless garments. Today, YMC continues to subvert expectations while capturing the spirit of the cultural time. Directional yet wearable, each collection is influenced by Creative Director Moss's passion for music, literature and the arts and his enduring post-punk and do-it-yourself attitude.