Premiata was founded in Montegranaro in 1885. A wonderful period in which all the people of the area were interested and involved in the production processes of the footwear supply chain, and even today this territory is renowned for its production in the leather goods and footwear sectors. Once Graziano Mazza entered the family business, in 1981, he decided to overcome some development barriers and to aim for an industrialization of production, without however losing the artisan know-how. With changes in design that have allowed the company to enter the fashion segment. Today Premiata is a leader in the sneakers sector, a trendy shoe that represents casual and informality.