Levi's

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Back in 1852, a Bavarian who emigrated to San Francisco in the heyday of Californian gold seekers realized that the need for gold seekers was to have clothes made to resist anything. Levi Strauss and Jacob Davis combined a resistant denim fabric with reinforcing rivets, thus in 1873 the first overalls were born. Today we call them “blue jeans”. What began as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents, and everyday men and women, these functional garments were the clothes people not only worked in but literally lived their lives in.