Hoka One One

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There is often a radical change to try to solve a simple problem. Jean-Luc Diard and Nicolas Mermoud's initial goal was to improve endurance racing times by designing a shoe that would allow you to run downhill faster. That's why they reinvented the running shoe without realizing it. The Hoka One One shoe design philosophy owes as much to surfing, skiing and cycling as it does to running, and the patented elements they integrated into the original shoe (what sets Hoka One One® apart) influence their shoes.