{"id":1502,"count":13,"description":"YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then the label has proven itself as one of the most influential independent brands in and out of the UK.\r\nIt takes its name from a quote from the famous industrial designer Raymond Loewy; \u201cYou have to create your own design style\u201d, YMC is a call to arms; one that influences the very essence of the brand identity.\r\n\r\nInitially inspired by work and military clothing, the duo developed the unisex brand around the idea of creating sober and timeless garments. Today, YMC continues to subvert expectations while capturing the spirit of the cultural time. Directional yet wearable, each collection is influenced by Creative Director Moss's passion for music, literature and the arts and his enduring post-punk and do-it-yourself attitude.","link":"https:\/\/corsishop.com\/en\/brand\/ymc-en\/","name":"YMC","slug":"ymc-en","taxonomy":"pwb-brand","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YMC | You Must Create | Corsi Shop<\/title>\n<meta name=\"description\" content=\"YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then the label has proven itself as one of the most influential independent brands in and out of the UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corsishop.com\/en\/brand\/ymc-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YMC | You Must Create | Corsi Shop\" \/>\n<meta property=\"og:description\" content=\"YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then the label has proven itself as one of the most influential independent brands in and out of the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corsishop.com\/en\/brand\/ymc-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Corsi Shop\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/corsishop.com\/en\/brand\/ymc-en\/\",\"url\":\"https:\/\/corsishop.com\/en\/brand\/ymc-en\/\",\"name\":\"YMC | You Must Create | Corsi Shop\",\"isPartOf\":{\"@id\":\"https:\/\/corsishop.com\/#website\"},\"description\":\"YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then the label has proven itself as one of the most influential independent brands in and out of the UK.\",\"breadcrumb\":{\"@id\":\"https:\/\/corsishop.com\/en\/brand\/ymc-en\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/corsishop.com\/en\/brand\/ymc-en\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/corsishop.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"YMC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/corsishop.com\/#website\",\"url\":\"https:\/\/corsishop.com\/\",\"name\":\"Corsi Shop\",\"description\":\"Vendita di Scarpe, accessori e abbigliamento dal 1948\",\"publisher\":{\"@id\":\"https:\/\/corsishop.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/corsishop.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/corsishop.com\/#organization\",\"name\":\"Corsi Shop\",\"url\":\"https:\/\/corsishop.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/corsishop.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/corsishop.com\/wp-content\/uploads\/2020\/04\/logo.png\",\"contentUrl\":\"https:\/\/corsishop.com\/wp-content\/uploads\/2020\/04\/logo.png\",\"width\":376,\"height\":106,\"caption\":\"Corsi Shop\"},\"image\":{\"@id\":\"https:\/\/corsishop.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Corsishop\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YMC | You Must Create | Corsi Shop","description":"YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then the label has proven itself as one of the most influential independent brands in and out of the UK.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corsishop.com\/en\/brand\/ymc-en\/","og_locale":"en_US","og_type":"article","og_title":"YMC | You Must Create | Corsi Shop","og_description":"YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then the label has proven itself as one of the most influential independent brands in and out of the UK.","og_url":"https:\/\/corsishop.com\/en\/brand\/ymc-en\/","og_site_name":"Corsi Shop","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/corsishop.com\/en\/brand\/ymc-en\/","url":"https:\/\/corsishop.com\/en\/brand\/ymc-en\/","name":"YMC | You Must Create | Corsi Shop","isPartOf":{"@id":"https:\/\/corsishop.com\/#website"},"description":"YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then the label has proven itself as one of the most influential independent brands in and out of the UK.","breadcrumb":{"@id":"https:\/\/corsishop.com\/en\/brand\/ymc-en\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/corsishop.com\/en\/brand\/ymc-en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corsishop.com\/"},{"@type":"ListItem","position":2,"name":"YMC"}]},{"@type":"WebSite","@id":"https:\/\/corsishop.com\/#website","url":"https:\/\/corsishop.com\/","name":"Corsi Shop","description":"Vendita di Scarpe, accessori e abbigliamento dal 1948","publisher":{"@id":"https:\/\/corsishop.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corsishop.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/corsishop.com\/#organization","name":"Corsi Shop","url":"https:\/\/corsishop.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/corsishop.com\/#\/schema\/logo\/image\/","url":"https:\/\/corsishop.com\/wp-content\/uploads\/2020\/04\/logo.png","contentUrl":"https:\/\/corsishop.com\/wp-content\/uploads\/2020\/04\/logo.png","width":376,"height":106,"caption":"Corsi Shop"},"image":{"@id":"https:\/\/corsishop.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Corsishop"]}]}},"_links":{"self":[{"href":"https:\/\/corsishop.com\/en\/wp-json\/wp\/v2\/pwb-brand\/1502"}],"collection":[{"href":"https:\/\/corsishop.com\/en\/wp-json\/wp\/v2\/pwb-brand"}],"about":[{"href":"https:\/\/corsishop.com\/en\/wp-json\/wp\/v2\/taxonomies\/pwb-brand"}],"wp:post_type":[{"href":"https:\/\/corsishop.com\/en\/wp-json\/wp\/v3\/product?pwb-brand=1502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}